Google Search captures active search intent, while LinkedIn Ads targets verified professional demographics. Combining both platforms creates an omnipresent paid acquisition engine.
1. Channel Comparison & Unit Economics
| Ad Platform | Targeting Strengths | Average CPC | Best Stage in Funnel |
|---|---|---|---|
| Google Search (Exact Match) | Active keyword search intent | $8 – $35 | Bottom-of-Funnel (BOFU) Demo Requests |
| LinkedIn Sponsored Content | Exact Job Title, Company Size, Industry | $9 – $22 | Middle-of-Funnel (MOFU) Lead Magnets |
| Meta Retargeting | Low-cost visual omnipresence | $1 – $4 | Retargeting past website visitors |