In high-volume lead marketplaces (mortgage, insurance, solar), leads are auctioned in real-time. Ping-Post API architecture ensures consumer PII is never exposed until a buyer successfully bids and wins.
1. Ping-Post Two-Phase Transaction Lifecycle
- Phase 1 (The Ping): Publisher sends anonymized criteria (State, Credit Tier, Loan Amount). Marketplace broadcasts ping to 15+ buyers with a strict 250ms timeout.
- Phase 2 (The Bid Evaluation): Marketplace selects highest bidder above reserve price.
- Phase 3 (The Post): Full consumer contact details (Encrypted PII + TrustedForm token) are dispatched exclusively to the winning buyer's CRM.