The FCC's historic ruling on lead generation closed the "lead generator loophole," requiring express written 1-to-1 consent for each individual seller before utilizing automated calling or SMS systems.
1. Essential Lead Compliance Certificates
- TrustedForm Certificate Retention: Storing immutable session replay certificates capturing exact checkbox clicks, timestamps, and consumer IP addresses for at least 5 years.
- National Do Not Call (DNC) Registry Scrubbing: API-level SAN scrubbing against federal and state DNC registries within 31 days of outbound contact.
- Disclosed Partner Transparency: Explicitly naming the specific purchasing partner in clear, conspicuous 14pt+ typography on the capture modal.